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Funnel charts draw one bar per stage, centered on a shared midline, with a connector between each adjacent pair of stages. Each bar’s width is proportional to its stage’s value, so the figure narrows wherever values drop. Best for stage-to-stage conversion: how many users, orders, or events survive each step of a process.

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Fields

A funnel needs exactly two fields, picked on the Fields tab:
  • Stage — a dimension (a time dimension works too, bucketed by its grain). Each distinct value becomes one stage.
  • Value — a measure. It is rolled up per stage, so a result with extra columns still draws one bar per stage.
Stages keep the order your query returned them in. To reorder stages, adjust the sort in the results table — a stage that grows partway down is real data (re-entry, late-arriving events), so the chart never sorts it away for you. A stage whose value is zero still draws, as a thin line in its stage color, so a gap in the data reads as a zero rather than as a missing stage.

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Conversion percentages

The connectors between stages carry the funnel’s percentages. Two independent toggles in the Data labels section of the Style tab control them:
  • First — each stage as a share of the first stage, drawn as 36% of first. On by default.
  • Prev — each stage as a share of the stage before it, drawn as 20% of previous.
Turning both on stacks the two lines on each connector; turning both off leaves the connectors unlabeled. Whichever you select also appears in the tooltip, alongside the stage and value.

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Data labels

Each bar carries its stage name and value, both on by default and toggled in the Data labels section of the Style tab. The value’s number format has its own picker, and one font size governs every label the funnel draws — the bar labels and the connector percentages alike. Labels always sit at the bar’s center. When a bar is too narrow to hold its label, the text switches from white to a dark color so it stays readable against the page background.

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Color

Each stage takes its own color from the palette selected in the Palette dropdown on the Style tab, in palette order. See Palettes for the built-in palettes and how to define a custom one.

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Legend

A legend naming each stage in its palette color is available in the Legend section of the Style tab, along with its placement.